AWARDS & RECOGNITIONS
2023 D&AD NEW BLOODS - Graphite Pencil Winner

OBJECTIVES

This project for the D&AD Barclays brief challenged us to create a digital experience aimed at assisting the neurodivergent community in fulfilling their banking needs. Our primary focus is to use technology driven innovations to empower neurodivergent individuals to gain greater financial confidence.

PROBLEM

Neurodivergent individuals face a variety of barriers in banking that prevents them to manage their finances.

SOLUTION

Create a simple and enjoyable banking experience where neurodiverse individuals can manage their finances without feeling like a chore.

EMPATHY INTERVIEWS

We conducted interviews to gain insights into the firsthand experiences of our participants regarding their neurodivergent  difficulties and sources of comfort.

RESULTS

OUTCOME

We created an interactive and engaging method for neurodiverse individuals to effectively monitor their expenses, keeping themselves accountable in an enjoyable experience.

NEXT STEP

After successfully completing this project, I gained a deeper understanding in fintech and gained insight into the challenges faced by the neurodivergent community. To enhance the project further, I aim to broaden its features to cater to a more diverse audience, including individuals in the special education realm.

OTHER WORKS

Linkedin

Resume

rsun105328@gmail.com

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© 2024 RUI SUN